After I picked up my first Levi's jacket I started researching how to date it. Over the years minor modifications have been made to the design that allow you to easily decipher between one decade of production to another.
When first examining your jacket check out the tag. The first red LEVI'S tag was introduced in 1936. The single sided "Big E" tag indicates that it was made between 1936-1958. The double-sided "Big E" tag indicates that it was made between 1958-1971. After 1971 Levi's was spelled with a little "e". Next look over other details like the buttons, pockets, front pleats, and back cinch.
Here is a quick guide posted in 1996 by LS&Co. when they conducted they're second "Send Them Home Search".
With all WT Levi's merchandise I'll make sure to include as many details as possible for collectors and vintage Levi's lovers alike. This 1960s jacket is currently in the shop and I'll have a couple more gems coming soon !
